Asakusa Food Guide: Top 5 Must-Try Snacks & Street Eating Rules
Tokyo Mate
Wondering what to eat at Asakusa Sensoji and where to enjoy it? This comprehensive guide covers the top 5 Asakusa snacks with 2026 updated prices, essential street eating rules that have recently been strengthened, and practical tips including Silk Pudding luggage restrictions. If this is your first visit to Asakusa, make sure to check this out! ⛩️
Hello! I'm TokyoMate, bringing you the latest on-the-ground updates from Tokyo. 😊
Planning to visit Asakusa Sensoji, a must-see destination in Tokyo? While taking photos against the iconic red Kaminarimon gate under clear skies is wonderful, the real charm of an Asakusa visit lies in exploring the hidden food tour through its alleys.
However, recent changes have made street eating regulations stricter in the Asakusa area, and popular snacks like Silk Pudding have seen price increases. Without knowing these local updates, you might find yourself caught off guard. That's why today, I've gathered essential information including a foolproof Asakusa snack route that I personally researched, along with the most frequently asked questions about expiration dates and luggage tips.
Shall we dive into the sweet delights of Asakusa together? 🕊️
1. Asakusa Street Eating: What You Must Know
Asakusa currently strictly restricts eating while walking (tabearuki) due to the surge in tourists. Beyond simply "not allowed," visitor consideration is essential.
Eat in front of the shop: It's courteous to local shopkeepers and residents to finish your food in the designated area right in front of or next to the store where you purchased it before moving on.
No eating while walking: Carrying skewers or bread while moving is prohibited for safety and hygiene reasons. Be sure to check the "Eating while walking is prohibited" signs posted throughout the area.
Trash disposal: Asakusa has almost no public trash bins. You must return empty containers or skewers to the shop where you purchased them.
2. Best Time to Visit Asakusa for Snacks 🕒
The timing of your visit determines your satisfaction at Asakusa food spots. Here's a time-based strategy to avoid waiting hell and sold-out situations.
10:30 AM ~ 11:30 AM (BEST 👍): Right after popular shops open, before tour groups arrive. Most comfortable for photos and eating.
12:00 PM ~ 3:00 PM (AVOID ❌): Peak crowd time with the worst waiting times for Asakusa snacks.
4:00 PM ~ Evening (Sold-out risk): Jumbo Melon Pan and certain puddings are likely to sell out early, so hurry if you have specific items in mind.
3. Asakusa Snacks BEST 5 🍮
1️⃣ Asakusa Silk Pudding (浅草シルクプリン): Room-Temperature Pudding for Gifts!
Known for its silky smooth texture, this shop is a top Tokyo travel souvenir. Knowing the expiration dates and luggage regulations is key to a great experience.
- Hours: 11:00 ~ 21:00 (Main store / Irregular holidays)
- Payment: Cards and various pay methods accepted 💳
- 2026 Updated Prices: Premium ¥750 / Asakusa Silk ¥590
- Storage & Expiration (Very Important!):
① Regular Refrigerated Pudding: No preservatives used, so freshness is crucial. Officially around 10 days, but consumption within 2-3 days is recommended for best flavor.
② Room-Temperature Pudding: Recently released vacuum-packed sets that can be stored at room temperature for 180 days! Perfect for taking home without worrying about cooler bags. 🎁
- Luggage Tip: Pudding is classified as a liquid and cannot be carried in the cabin. It must be checked in, and double packaging with bubble wrap and cooler bags is essential to prevent breakage and leakage.
2️⃣ Asakusa Kagetsu-do (浅草花月堂) Melon Pan
Selling 3,000 daily, this is an Asakusa icon. The secret is the fermentation science behind its special taste. 🍞
- Hours: Weekdays 11:00 ~ / Weekends 10:00 ~ (Closes when sold out)
※ Sells out quickly due to high popularity. Visiting around lunchtime is recommended!
- Payment: Cash only
- Secret of Taste (3-Hour Wait):
- The owner, who studied 'fermentation science' at Tokyo University of Agriculture, uses sake brewing techniques.
- Baked after 3 hours of low-temperature fermentation (3x longer than normal), ensuring a biscuit-crisp exterior and fluffy (fuwa-fuwa) interior.
- Recommended Menu:
- Jumbo Melon Pan: The classic standard! Best when fresh from the oven.
- Ice Melon Pan: Warm bread filled with cold vanilla or matcha ice cream—the ultimate sweet-savory combination. 🍦
3️⃣ Asakusa Menchi (浅草メンチ)
Following the savory fried aroma on Nakamise street leads you to Asakusa Menchi (浅草メンチ). Made with premium selected ingredients, this is a must-try snack. 🍖
- Hours: 10:00 ~ 19:00 (Closes when sold out)
- Payment: Cash only
- Ingredient Specialty:
- Blended with Kanagawa's premium brand pork (Koza-buta) and Kuroge Wagyu in a golden ratio.
- Each bite delivers deep umami and rich juices that fill the mouth.
- Uses fresh breadcrumbs for a superior level of crispiness.
- Pro Tip for Flavor:
Try it with the karashi (Japanese mustard) provided at the shop. The meat's sweetness and the mustard's sharpness harmonize perfectly.
- Eating Etiquette:
In accordance with Asakusa rules, eating while walking is prohibited! Use the dedicated eating space next to the shop and enjoy it while it's hot. ⚠️
4️⃣ Suzukien (壽々喜園) Matcha Ice Cream
Experience the world's most intense matcha flavor here at this historic tea wholesaler (Shokoku Meicha Tonya) dating from the Edo period. Enjoy ice cream made with the finest tea leaves selected by experts.
- Hours: 11:00 ~ 17:00 (Check SNS for announcements)
※ Note: Closing time is early (5 PM), so plan your visit for the daytime!
- Payment: Cards and various pay methods accepted 💳
- Traditional Aesthetics:
Operated by Tokyo Tea Wholesale Co., Ltd., a group of 'tea experts (mekiki)' who select famous teas from all over Japan.
They recently won a bid for a prize-winning tea (Minister's Award), proving their top-tier authority in Japan.
- 7 Levels of Matcha Gelato:
Experience subtle flavor differences from levels 1 to 7, achievable only by a tea wholesaler.
Premium NO.7: An intensity unmatched elsewhere, balancing premium matcha's bitterness with delicate sweetness.
- Shopping Tip:
- Beyond ice cream, the tea leaves and gift sets selected by the wholesaler are excellent. If you like tea, explore the leaf section in the shop! 🎁
5️⃣ Kameya (亀屋) vs Kameju (亀十)
Asakusa has two famous long-established shops named after the 'turtle (亀)'. 🐢
① Kameya (亀屋)
A place on Nakamise street to taste freshly baked ningyoyaki (doll-shaped cakes).
- Hours: 10:00 ~ 18:00 (until 18:30 on weekends)
- Payment: Cash only
② Kameju (亀十)
Renowned for one of Tokyo's Top 3 Dorayakis, with long waits but high satisfaction for premium gifts.
- Hours: 10:00 ~ 19:00
- Payment: Cash only
4. Efficient Asakusa Food Route 🗺️
A calculated route considering arrival at Asakusa Station and luggage weight.
📍 Recommended Visit Order
[ Asakusa Station → Kameju (亀十) → Kaminarimon → Nakamise (Kameya (亀屋)) → Asakusa Menchi (浅草メンチ) → Sensoji Main Hall → Suzukien (壽々喜園) → Asakusa Kagetsu-do (浅草花月堂) → Asakusa Silk Pudding (浅草シルクプリン) ]
Tip: Tackle Kameju first to reduce wait time, and buy Silk Pudding last to keep it fresh and minimize carrying heavy items.
5. Q&A for Savvy Asakusa Foodies 💡
Q. Best food to eat while wearing a kimono?
A. Bite-sized ningyoyaki is recommended. Be careful with menchi-katsu as juices may splatter on your clothes!
Q. Are there fines for eating while walking?
A. No fines, but you'll be warned by shopkeepers. Please be mindful and enjoy in designated areas.
Q. Is card payment possible?
A. While card use is increasing, many old shops still only accept cash. Carrying ¥1,000 bills or coins is essential. 💴
Q. If visiting with children?
Sweet melon pan and savory menchi-katsu are foolproof choices! 😊
Asakusa is the perfect place to enjoy diverse street food against Tokyo's most traditional backdrops. Use these Silk Pudding luggage tips and our golden route to complete your mouth-watering Tokyo adventure! 🕊️
After satisfying your taste buds, it's time to discover more of Asakusa's charm. Check out TokyoMate's curated guide for nearby attractions so your flow remains uninterrupted! 👇
🧡 Recommended Asakusa Travel Guides
Asakusa Master Guide
Looking for a meal or accommodation after snacking? This guide has it all!
👉 Complete Guide to Asakusa Activities & Dining (Sensoji, Gyukatsu, Hotels)
Tokyo Nightscape & Shopping!
The smartest way to enjoy the iconic Tokyo Skytree.
👉 Tokyo Skytree Booking, Tembo Deck vs Galleria (Dining, Views, Shopping)
Local Vibes at Ueno Park
Just 3 stops away on the Ginza Line! A perfect connection to the zoo, museums, and Ameyoko.
👉 Ueno Guide: From Ameyoko Market Eats to Ueno Park Itineraries
Editor's Note
This article is based on the author's actual experiences and original content from blog.naver.com/tokyomate. It has been translated and adapted to provide authentic travel information about Tokyo for global readers.